These answers are tailored to business experts (i.e., coaches, consultants, speakers, professional service providers). 1. What is a “good” open rate? The industry standard is 20%. Anything above that is great. 2. How long should my emails be? My emails are almost always under 300 words. In rare cases, for value emails, they might be […]
Category: Marketing
You’re about to uncover the most profound lessons from my 18-year career with email marketing. It’s a long read. However, it’s a giant education to help you get a reliable stream of high-paying clients. My journey has been interesting. In 2006, I dove into this world when I launched a $47 digital book (back when […]
Some time ago, a business expert needed help. His email sequence wasn’t working. The CTRs were low, unsubscribes were high and his Facebook ROAS (Return On Ad Spend) was dropping. He asked me to take on an ambitious project to rewrite his email sequence. So I did. (The company sells a professional training course to […]
Today, competition online is fierce. Many companies suffer from low conversions, shrinking profit margins, and ineffective marketing campaigns. Does your company face any of these challenges? If so, chances are you don’t need better sales copy. You probably have a much bigger, more pressing problem. Try this exercise… Open your website in a browser window […]
Email marketing is powerful. You can dramatically increase your revenue and sales with a solid autoresponder sequence. Note: These are strategies for people who have given you permission to send them marketing material, not cold emails. So, here are my 17 rapid-fire answers to the most common questions… How often should I send emails? Daily. […]