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Case Studies

How These 10 Tiny Emails Filled £6,750 Seminar Seats

Email promo sent to 59,061 subscribers Okay, grasshopper. If you need to generate more sales from an email list, you’ll dig this. With all the “make a BAZILLION dollars in five minutes” nonsense floating around online–and because these are NOT typical results–I’ll spare you the earnings claim. Hint: It was a nice “chunk” of change. […]

Categories
Case Studies Marketing

How I increased a training company’s average email sequence CTR by 12.26%

Some time ago, a business expert needed help. His email sequence wasn’t working. The CTRs were low, unsubscribes were high and his Facebook ROAS (Return On Ad Spend) was dropping.  He asked me to take on an ambitious project to rewrite his email sequence.  So I did. (The company sells a professional training course to […]

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Marketing

3 Companies That Stand Out In Saturated Markets

Today, competition online is fierce. Many companies suffer from low conversions, shrinking profit margins, and ineffective marketing campaigns. Does your company face any of these challenges? If so, chances are you don’t need better sales copy. You probably have a much bigger, more pressing problem. Try this exercise… Open your website in a browser window  […]

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Marketing

17 Email Writing Tips For Coaches, Consultants and Creators

Email marketing is powerful. You can dramatically increase your revenue and sales with a solid autoresponder sequence. Note: These are strategies for people who have given you permission to send them marketing material, not cold emails. So, here are my 17 rapid-fire answers to the most common questions… How often should I send emails? Daily. […]