Over a two-year period, I wrote the email campaigns for 39 different joint venture webinar promotions for one client. This wasn’t just one-off testing — this was deep, repeated exposure to what actually works when you’re trying to drive sign-ups and sales for webinars in the business education space. Along the way, I discovered patterns. […]
After a $233,467 email sponsorship ad spend and 93 solo email campaigns promoting webinars for a client — most of them split-tested — we made some great discoveries. This was NOT selling some $2,000 course. Every deal closed from these campaigns was worth somewhere between $500,000 and $2,000,000. When you’re dropping around $2,500 for a […]
1. What is a “good” open rate? The industry standard is 20%. Anything above that is great. 2. How long should my emails be? My emails are almost always under 300 words. In rare cases, for value emails, they might be 500 words. 3. How many links can I put in my emails? Two or […]
You’re about to uncover the most profound lessons from my 18-year career with email marketing. It’s a big education to help you get a reliable stream of high-paying clients. My journey has been interesting. In 2006, I dove into this world when I launched a $47 digital book (back when you could buy Google AdWords […]
Email promo sent to 59,061 subscribers If you need to generate more sales from an email list, you’ll enjoy this deep-dive case study. In the next few minutes, you’ll discover… Plus, you’ll learn gems like… Now, with all the “make a BAZILLION dollars in five minutes” nonsense floating around online–and because these are NOT typical […]
Some time ago, a business expert needed help. His email sequence wasn’t working. The CTRs were low, unsubscribes were high and his Facebook ROAS (Return On Ad Spend) was dropping. He asked me to take on an ambitious project to rewrite his email sequence. So I did. (The company sells a professional training course to […]
Today, competition is fierce. Many companies suffer from low conversions, shrinking profit margins, and ineffective marketing campaigns. Does your company face any of these challenges? If so, chances are you don’t need better sales copy. You probably have a much bigger, more pressing problem. Try this exercise… Can they pinpoint what’s different about your company? […]